I just got an email back from them today, which is quite impressive, considering they only let one business day go past before responding. Here is the email:
Good Afternoon Kath,
Thank you for taking the time to write to us recently.
At Target, we are committed to ranging quality value for money merchandise, therefore we were concerned to read your comments regarding our range of our Moda Apparel.
Our ladies’ apparel range of merchandise is the culmination of research, monitoring trends and past sales history. Our Buyers work very closely with our Suppliers to develop a product range that will appeal to our core customer. Feedback such as yours also plays a part in getting our product mix right.
We are pleased to advise that the buying department will be a placing greater emphasis on fashionable apparel as well as continuing to provide core apparel lines. There is also a strong focus on providing the Moda customer with similar types of fashionable lines that are available in the regular size departments.
Thank you once again for contacting us and appreciate your valid feedback. We appreciate having the opportunity to provide this information, and we look forward to you continuing as a valued Target Customer.
Customer Relations Department
Not a bad response hey? It’s prompt, polite, acknowledges and thanks me for my feedback and explains their buying practice, while informing me that there is focus on providing similar fashion lines for plus-sized customers that they do for straight sizes.
I have responded almost immediately to make them aware of +Plus-Sizes Plus+ and my plans to blog the campaign here, and suggested that if they wished to know what plus-sized customers wanted from them, here’s their chance to listen.
I’ll keep you all posted as to what happens from here.
It’s really important that we promote good customer service and a willingness to provide what we are asking for as well as calling out those who aren’t up to scratch.
Here’s hoping that Target take this on board and we start to see some more plus-sized options that we like.