Myer

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bellecurve Review and My First Competition

Published October 9, 2012 by Fat Heffalump

Well, I promised you all a competition, and here it is!

Recently the marketing people for a new range of Australian plus-size fashion available through Myer – bellecurve – reached out to me to offer to review their product.  They sent me a box of clothes to try including this Spring Blossom capri pants and jacket:


This Lure Me With Lace red top:

And this Global Traveller Kaftan top:

The first thing I noticed on unpacking them was the excellent quality of garments.  The fabrics are excellent quality and the construction and cut are really beautifully finished.  The Spring Blossom set are a cotton/Elastane blend with full lining in the jacket.  The Global Traveller Kaftan is the silkiest sheer chiffon with really solid quality beading on the neckline and down the front.  It’s so good to see some quality in plus-size clothing!  Check out the beading close up:

I also think the entire range is really hot!  Particularly the Spring Blossom set – so cute I could cry.

My only criticism is the sizing.  bellecurve only go to a Size 24AU (oh why won’t Myer stock anything that goes to a 26AU???) and I found the sizing somewhat inconsistent.  The Global Traveller Kaftan is really generous at a Size 24AU – here is a blurry bathroom mirror self portrait of me (sorry, no photographer at the moment!) wearing it:

See – fits me beautifully and is nice and drapey.  But when I put the other garments on, they are really inconsistent sizing.  The jacket is a size 22AU, and I’d say it’s fairly standard.  The pants and red lace top are both listed as a size 24AU, but the pants are much smaller (maybe a 22AU) and the top is somewhere between a 22AU and 24AU.

But that said, if they can just nut out their sizing, they’ve got a fantastic range and product.  I would be more than happy to buy any of the range that is sized to fit me.

“What about the competition!?” you ask?  Well, since the Spring Blossom set and red lace top don’t fit me, bellecurve have suggested I give them away here on my blog.  So for one lucky reader, I’m going to give you the whole outfit.  If you’re a size 22AU, and you like the look of these pieces (which are totally hot as an outfit), leave me a comment below telling me what you like about them and where you would wear them.  You’ve got until Sunday night Brisbane time and I will use a random number generator to draw a lucky winner.

Please note, due to shipping costs, I can only offer this competition to Australian residents.  I’ll try something for all of the rest of you next time.

Good luck and tell your friends!

An Open Letter to Leona Edmiston

Published May 19, 2012 by Fat Heffalump

Dear Leona,

Thank you.

No sincerely, thank you.  Two days ago, for the first time in my almost 40 years of life, I purchased three designer garments for myself.  And they were from your Leona+ line.

Now I had heard some time ago that you were extending some of your ranges into plus sizes, and I was absolutely thrilled.  I love the beautiful clothes you produce, the fabrics are always delicious, the prints gorgeous and the styles both beautiful and woman-body-friendly.  My boss rocks a Leona frock like nobody else, as a tall, slender woman and I’m always envious of the gorgeous prints and colours she has access to.  But I was dismayed to hear that they only went to about a size 20AU when I did some research.  Yet again I was feeling like I’d been slapped in the face and told “Not for you, you’re too fat for us to make anything for you, you deserve nothing.”

But recently some lovely fellow fatty friends on Twitter told me that there was a line in Myer that went up to an XL, which was about the equivalent of a size 24AU.  So, always looking for more clothing options, I went for a look, but wasn’t hopeful because I’m usually a size 26AU.  And lo and behold, there they were, on a sale rack – these mythical Leona Edmiston dresses that go up to a size XL.  I tried them on in an XL – and they fit my size 26AU body beautifully.  Like they were made for me.

I had to have them.  Being on sale, I could afford to splash out and get three.  It was a tough choice, but these are the ones I chose (apologies for the make-do photos, I haven’t worn them yet!):

The purple in it matches my hair perfectly.

Looks so cute with leggings or opaque tights and boots.

My favourite of the three – love these colours.

I also had a look at the new season stock which has just arrived, which instead of being sized in the S/M/L/XL method, actually has it’s sizes on it (14 or 16 to 24).  These look gorgeous as well, and I’ll be heading back when I’m ready for some more shopping to increase my Leona wardrobe.

But pretty dresses aside, I want to thank you for something very important to me as a fat woman.  I want to thank you for enabling me to participate.  While many people pooh-pooh fashion as frivolous and shallow, the reality is that in our culture, how we present ourselves, and how we participate amongst our peers is incredibly significant.  I have written before about the power of clothing and fashion to mark us as “other” in our society, when we are not able to participate in the fashions and cultural movements of our peers.  From feeling like we do not belong amongst general society, to experiencing workplace discrimination because are not able to dress ourselves as professionally or dynamically as our thin peers.

Like it or not, fat people are part of the community.  We have lives that we need clothes for.  We want to be able to express ourselves through fashion like everyone else.  And we also like to shop and spend the money that we earn on nice things.

So when a designer like you expands their range to include us, it enables us to participate culturally where we have not been allowed to before.

Now I know that this isn’t your primo designer range – this is a range that you have released with Myer.  But that’s ok – it’s an option that wasn’t there for us before.  Like your affordable Ruby range, it gives another group of women an option to participate in fashion and expressing themselves through style.

I hope that you continue to offer beautiful Leona Edmiston dresses to women of all sizes, even those of us at the upper end of the range.  I hope that sometime in the not-too-distant future you start showcasing this range on your website.  And I hope that you sell lots of these beautiful plus-sized dresses to fab fatties everywhere, and expand the range to more fabulous and fashionable colours, prints and styles.  We’re tired of hiding away in drab, shapeless, dark coloured clothes.  We want to be out there expressing our fabulous selves with up-to-date, on-trend fashions.

We want to participate.

Best wishes

Kath aka Fat Heffalump