+ Plus-Size Plus +

All posts in the + Plus-Size Plus + category

Plus-Size Clothing Retailers Take Note – Positivity Makes Money!

Published December 5, 2010 by Fat Heffalump

As part of the + Plus-Size Plus + campaign I’m working on to improve the variety, quality and price of plus-sized clothing options from major chain retailers in Australia.  I’m focusing on the major chain retailers like Target, Big W, KMart, Myer, David Jones, City Chic, My Size, Autograph Fashion and the like because these are huge companies with a lot of buying power, and they’re the places the most plus-sized women go to first for their clothing needs.  Those retailers are the most prevalent, offer a range of price points that cover the broadest range of Australian women’s incomes, and in being the biggest companies, have the most room to give.  I believe they also have an obligation to their customers to offer ALL of their customers an equal range, prices and quality, not just the straight sized ones.

One thing I’ve been doing as I think about ways to go about this, is read the social media pages of these retailers.  Some of them don’t have any presence at all in a plus-sized clothing retailer capacity, but the specialists like City Chic, Autograph Fashion and MySize all have Facebook pages and I follow them all.  One thing I really notice is that every time one of them posts, most of the comment threads dissolve very quickly into a whole lot of body loathing.  It only takes one or two comments until the “flattering” concept comes up (usually a big old bun fight about whether plus-size retailers should bother selling sleeveless clothes) and then ends up with a mix of “We fat women shouldn’t wear *insert garment feature here*.” or “I really like that but I could never wear something that bares my *insert body part here*.”

This got me thinking about the marketing we see from plus-size retailers, the language they use about the bodies of their customers and how they could change their marketing to really encourage women to enjoy wearing clothes/fashion, which I believe would encourage women to BUY more clothes/fashion.

What I would really like to see, is one of these retailers be brave enough to come up with a truly body positive, empowering marketing campaign for their products.  Instead of playing on the whole “flattering” concept, and tiptoeing around the fact that their customers have fat bodies, how about a campaign that focuses on raising the self esteem of their customers?  Here’s what I’d like to see a plus-size clothing retailer do:

  • Get rid of the euphemisms.  No more crap about “real women” and curves/voluptuous and all of those things.  Just call themselves plus-size clothing retailers and focus on selling plus-sized clothing.  I know they can’t/won’t use the word “fat”, but let’s stop with the euphemisms that imply shame for being plus-sized.  Let’s stop pretending that your customers are not plus-sized/fat.
  • Focus on positive body messages.   Fabulous fashion for fabulous women.  Love your body, put our clothes on it.  Be confident in our fashion.  Gorgeous you, gorgeous clothes.  Messages like this.  No more talk of “flattering”.
  • Use models who actually look like the women who will be buying the product.  Let’s face it, most size 14 or 16 women, while they are catered for in these stores, don’t shop there.  You can get size 14 and 16 and sometimes 18 in quite a few straight size sections.  There are a lot of women in a size 14 and 16 who are not even going to go near a plus-size section.  The plus-size retailers are catering to those of us who cannot buy from the straight-sizes at all.  How about some models with bodies that look like ours?  Often the models they use are not even plus-sized at all.  UK blogger Lauren from Pocket Rocket Fashion has done posts this week on the topic (here and here).  I shared the first post on + Plus-sizes Plus + and the response I got back was that women want to see what clothes look like on bodies similar to their own.
  • Seeing women that look like we do is only going to make us feel better about ourselves in the long term.  Especially if these women are depicted as fashionable, happy, fun and glamorous.
  • Value your customers, understand what they want, treat them like they’re special (after all, they’re giving you their money and keeping you in business, that makes them VERY special) and understand that they have different needs to straight-sized customers, but want the same experiences.

Can you imagine how awesome, and how radical, a marketing campaign that promoted body love, self esteem and positive representations of their actual customers (rather than “aspirational” representations that would never actually purchase the stock) would be?  Particularly from a major chain retailer?  How many women would be empowered and inspired to enjoy dressing and fashion and shopping?

I know that’s a company I would want to give my money to.


+ Plus-Sizes Plus +: Tips and Tricks for Feedback

Published November 15, 2010 by Fat Heffalump

Just a tiny bit of housekeeping before I get started.  I have made an Operation Baldy ticker, it’s over there on the right.  As you can see I’m up to $270 already!!  Woot!  Thank you again to those who have donated, and if you can help me to raise $1000 for the Australian Cancer Council, it would be most appreciated.  Plus you get to see me shave my head bald as an egg!

Now, I think it’s time we did some more work on getting our message across to those plus-size retail chains again, don’t you?

One of the most effective ways I’ve had of communicating with a lot of businesses, not just plus-size retail chains, is through writing to them via email (and snail mail too).  Many businesses have KPI’s (key performance indicators) that set a time frame around responding to written customer contact.  For example, they may set an initial contact within 1 working day, and then a follow up, more detailed contact within 5 working days.  Particularly when they are complaints and there is something to be resolved.  They may also have a formula for changing their business practices on the strength of the number of requests they get on a certain issue.  For example, one business I used to work for believed that for every letter they got asking for a change in their business practices, there were a hundred other people who also wanted the same change, but didn’t write to them for whatever reason.  Then if they got 10 written contact items, they considered that a thousand people wanted something changed, then it was worth the time and effort to do so.

So, how to approach them?  I have been writing feedback letters since I was a teenager, and I’ve learnt the hard way what not to do!  I’m not going to share how many times I’ve either pissed the business off or made an idiot of myself… it’s too embarrassing!

What I have learnt are the following rules.

  1. Be polite.  Ranting, swearing, calling them names and being nasty is not going to get you anywhere.
  2. Be clear.  Tell them exactly what it is you you are not happy with.  It’s no use saying you’re not happy and that you’re upset and so on without stating very clearly why.
  3. Be respectful.  Remember that it’s somebody’s job to deal with your complaints, and if you’re going to treat them like dirt, they’re not going to be interested in helping you.
  4. Give clear examples.  If it’s a product you are finding fault with, tell them the exact product.  If it is service, tell them as much as you know about the person who gave you bad service.  Go back to Rules 1 and 3, don’t call the person names, or swear about them.  If you know their name, say so.  If not, give the time and date it happened, the name of the store or branch, and respectful detail.  Do not say “that dumb blonde”, say “the staff member I spoke to was a blonde woman, wearing a green top.”
  5. Don’t be greedy.  Ask them to repair or replace an item, or refund your money, but demanding extra free stuff is rude and greedy.
  6. Tell them you will come back to them if they improve the issue you are complaining about.  Why would they bother helping someone they think they’ve totally lost as a customer?
  7. Mention word-of-mouth if you have talked to someone about their product/service.  Word-of-mouth is very, very important to businesses.
  8. Check your spelling, punctuation and grammar.  It doesn’t have to be perfect, but please, make it at least make sense.  Use a spell check function if you have to.  Ask someone else to read it if you’re feeling a bit unsure.
  9. Very important rule this one…. Praise them… and do it with honesty. You don’t have to get all “You’re awesome and I love you!” just praise something about the store/staff/product you like.  Don’t make it up, if it’s not genuine, don’t worry about it.  For example, you might say “I have always found your staff friendly and helpful, but I am really disappointed with the products you are currently offering.”
  10. At the end of your email/letter, thank them for their time, and say “I look forward to hearing from you soon on this matter.”
  11. Give proper contact details so that they can respond to you.  You wouldn’t believe the number of complaints that have to go unanswered because the sender hasn’t given their contact details clearly.

There you have it.  Basically, those are things that have got me through to a lot of businesses.  Not all of them really listen (Unilever, you suck!) but many of them do, and many will try to resolve the issue for you.

Now, how about I put one together as an example, and then if you want to use any bits of it, you are more than welcome to.

I’m going to focus on Target Australia with this one.  Mostly because I am really unhappy with how they shove their plus-size range down the back of the store like they are ashamed of their plus-sized customers!  Or are ashamed of the stock.  Either way, we deserve better than that.  So let’s see…

Dear Target Australia,

I am writing to you today to tell you how disappointed I am with the way your plus-size clothing range is laid out in your stores.  I am a frequent customer of the Myer Centre Target store, and I have noticed over the years that I have been shopping in your store that the plus-size clothing section has been worked further and further back in your store, to the point that it is now in the far back corner next to the fire exit, fitting room and employee access.  When I am in the suburbs, which is fairly frequently due to my work, I usually pop into the Target store for a look around, and I noticed that pushing the plus-size clothing to a back corner of the store seems to be the norm for all of your stores.

This makes me feel that you do not want either me, or the product you expect me to purchase, to be seen by anyone else in your store.  It means that when I once would have felt welcome and comfortable shopping in your store, I now feel like I am only catered for because you feel you have to, and that you don’t care what I, as a plus-sized woman who enjoys shopping for clothing, needs or feels when it comes to shopping in your store.

I understand the need to work the layout to fit things in to maximise your customer’s spending, but does this have to be done at the expense of one group of customers?  Could you not perhaps put shoes, or general accessories in this space, where everyone equally is affected, not just your plus-sized customers?

At the front of your stores, there is a statement that reads:

Every Australian has the right to look good and feel good about the way they dress and live.  At Target, we aim to make this achievable with stylish, fashionable clothing and homewares accessible to everyone.

Recently I wrote to you about the lack of plus-size options in your stores these days, and I feel the way that the plus-sized clothing is pushed to the back of the store in an unattractive location, and not displayed with the same styling and finesse as the straight sized clothing contradicts your statement that is clear for all to read as they enter your store.  Add to this the news that you are considering offering your Hot Options range to only a size 22, it makes me feel that as a Size 22 to 26 woman, you are not very interested in my custom in your stores.

I was actually shown the statement above by a friend of mine who I had mentioned the location of plus-size clothing to, when he snapped a picture of the sign in front of your store and sent it to me to ask if I had seen it.

I want to continue to shop at Target, your prices are very good, the service consistently polite and friendly, and your stock is usually of a good quality.  Value for money is really important to me, but so is being valued as a customer, regardless of my size or shape.

I hope that you will consider my complaint, and think about the message that you are sending to the customers you are catering to with your plus-sized clothing lines.  As the average Australian woman is a size 14, it is not a small minority of customers, but a significant portion of the Australian population.

Thank you for your time and I look forward to hearing from you on this matter.

Yours sincerely

Fat Heffalump

Of course I won’t sign it Fat Heffalump when I send it to Target!

A friend really did send me that picture of the statement outside one of their stores, if you wish to see it for yourself, click here.

I’ve actually just sent this one to Target Australia now.  If you wish to contact them yourself, here is their contacts page.  The feedback form is easy to use and they do respond.

Please feel free to use this letter to base your own on, but don’t send it exactly as I’ve written it, because businesses do disregard copied letters.

If you wish to contact other plus-size retail chains (including department/variety stores), here are a few links for you:

Autograph Fashion

City Chic

My Size


David Jones

Big W


The most important advice I can give you is to take the time and contact them.  Unless you do, they don’t know that you’re not happy with what they offer.  And unless we all do, they don’t know how many of us are unhappy with what they offer.

I am also working on a comprehensive plus-size consumer survey (not one that is loaded to answer direct questions, but gives broad feedback) and more campaigns to communicate to plus-size retail chains of the level of service and product we want.

Until then, please feel free to join the Facebook group and offer suggestions and ask questions that we can collectively answer.

And if you’ve had any success stories with contacting companies with complains, please share in the comments below!

Getting it Right: Yours Clothing

Published November 6, 2010 by Fat Heffalump

I’ve been reading all these fabulous blogs from fatshionistas in the UK about a day trip to Yours Clothing that they had earlier this week.

Yours are a UK plus-size clothing retail chain that I think are really starting to get it right about selling mass produced clothing to their customers.  Firstly they start at a size 14 and go all the way up to size 32 (UK sizes).  Their prices are reasonable for mass produced clothing (in fact, just looking at the website which has a conversion to $AU, I’d say a lot of their stuff is downright bargain) and they have a really wide variety of styles and vary from the casual to the cocktail, with a bit of something for everyone.  I’ve not bought from them via mail order, but I’ve heard good things about their international mail order service, and they also have brick and mortar stores in the UK for women to go and physically touch, see and try on their products.  I can’t speak for the quality of their stock either, as I don’t own any, but there are several other bloggers who seem to really like what they do.  And for the prices they’re listing, one wouldn’t be expecting double seams or hand stitching, you know?  Mass produced is mass produced for a reason.

But what I am really impressed by is their engaging with their customers, and those people who are their best marketing, the word of mouth of bloggers and social media.  They invited in half a dozen fatshion bloggers for a day spent at their office and warehouse.  They showed them through the warehouse, through the studio where they photograph the models and products for the marketing, and spent some time with each of the bloggers talking to them about what they do, what they like, their blogs and the Yours Clothing website.  They let them try on a bunch of the clothes, had some fun in the studio.

The two most significant things are that they treated these plus-sized women like welcome guests and acknowledged their love of fun and fashion, and that they actually listen to their customers, rather than assuming that marketing stats are anything to go by.

You can read some rundowns of the events by the bloggers here:

Plus Size Beauty

Messy Carla

Cupcake’s Clothes

I believe that Australia’s plus-size retail chains have a lot to learn from Yours Clothing.  By encouraging word of mouth marketing from their very customers, they’re acknowledging that there is a considerable market out there for mainstream plus-sized fashion, and that by giving those who are vocal and visible online a chance to see behind the scenes and talk about the company, they’re speaking directly to the customers who would be buying their product.  By offering affordable products of a wide variety, they’re also acknowledging the right of their customer to have choice in what they wear and how they style themselves.

I’d like to challenge Australian plus-size retail chains to start thinking this way.  Make a difference huh?

*if you haven’t already done so, I invite you to join + Plus-Size Plus +, the campaign to improve plus-sized clothing options in Australia (international members welcome)

Autograph Fashion Respond

Published November 3, 2010 by Fat Heffalump

Well as per my previous post, I’m only going to concentrate on positive topics this month here on Fat Heffalump, because I really do think I need a break from the negative stuff, and probably many of you are feeling the same way.

As you may remember from my earlier posts (here, here and here) regarding the campaign I have started to improve plus-sized clothing from major retailers (Facebook group here), my original contact with a plus-size retailer was with Autograph Fashion, which is a purely plus-size clothing retailer here in Australia.  They are owned by a parent company who also own City Chic, Millers, Crossroads and several other chain retailers.  In my first post on the topic, I voiced a strong, but constructive criticism of the road they were taking their “fashion” lines.  I posted a link to my blog post on their Facebook page, and invited them to comment.

The positive news is that they did contact me, via a comment on the post.  I haven’t published it because a) I wanted to give them time to follow through and b) it contained personal contact details that I’m sure they don’t really want published all over the internets.  But here is the comment with the contact details removed:

Thanks for sending through the link to your blog. We really appreciate the open and honest feedback you have expressed on our Facebook page and your blog, as we are always looking for feedback that can help us improve our product offering.

We are sorry to hear that we have not been catering for your needs. We do cater for a wide range of customers and not everything is suitable for every person. We do really value your insight and value your recent positive comments, we would love to send you some product for you to review and help assist us in delivering what you want. Please jump on our website and email me through any pieces that you would like to review or think you can style up, we would love your input if you are interested.

Warm regards,


I’m impressed with their initial contact, it’s personal and professional, and shows that they did listen.

Of course I leapt on the chance to review some clothes for them, and we’ve had some correspondence while we’ve made that happen, and I will say at every step of the way I have been impressed with both Elissa, and another representative I’ve had contact with.

So last Friday a rather substantial parcel arrived from Autograph, with six garments for me to review.  I will be reviewing each piece individually, because as well as how they look, and how they fit, I also want to see how they wear for a full day (or at least an event out) and how they wash as well.

There is also one garment that is not my cup of tea style-wise, so to make sure it goes somewhere it will be appreciated, I’m going to set up a competition here on my blog to give it away.

So, keep your eye out here for the first review piece for the items Autograph have sent me, and my first ever competition really soon.

Response from Target Australia

Published October 18, 2010 by Fat Heffalump

Well, colour me impressed.  I emailed Target Australia (via their contact form) on Thursday night, basically a summary of my post about my experience in Target on Thursday.

I just got an email back from them today, which is quite impressive, considering they only let one business day go past before responding.  Here is the email:

Good Afternoon Kath,

Thank you for taking the time to write to us recently.

At Target, we are committed to ranging quality value for money merchandise, therefore we were concerned to read your comments regarding our range of our Moda Apparel.

Our ladies’ apparel range of merchandise is the culmination of research, monitoring trends and past sales history. Our Buyers work very closely with our Suppliers to develop a product range that will appeal to our core customer. Feedback such as yours also plays a part in getting our product mix right.

We are pleased to advise that the buying department will be a placing greater emphasis on fashionable apparel as well as continuing to provide core apparel lines. There is also a strong focus on providing the Moda customer with similar types of fashionable lines that are available in the regular size departments.

Thank you once again for contacting us and appreciate your valid feedback. We appreciate having the opportunity to provide this information, and we look forward to you continuing as a valued Target Customer.

Yours sincerely,

Customer Relations Department

Not a bad response hey?  It’s prompt, polite, acknowledges and thanks me for my feedback and explains their buying practice, while informing me that there is focus on providing similar fashion lines for plus-sized customers that they do for straight sizes.

I have responded almost immediately to make them aware of +Plus-Sizes Plus+ and my plans to blog the campaign here, and suggested that if they wished to know what plus-sized customers wanted from them, here’s their chance to listen.

I’ll keep you all posted as to what happens from here.

It’s really important that we promote good customer service and a willingness to provide what we are asking for as well as calling out those who aren’t up to scratch.

Here’s hoping that Target take this on board and we start to see some more plus-sized options that we like.

I’m Listening: What You Want

Published October 17, 2010 by Fat Heffalump

Well, I’m so thrilled with the response I have got to + Plus-Size Plus +!  I’ve already had 60 people sign up to the page on Facebook in just a few days.   On Friday, after seeing some people had already done so, I asked people to post the top 3 things they’d like to see improved in plus-sized clothing retail in Australia.  I’ve got some great responses which I’d like to share with you here, and invite you to add any more you might have.

I will condense those together who have asked for the same thing so that we’ll keep this post as concise as possible.  I know you’re all very patient with my long posts!

1.  Better fabrics.  More natural fabrics.  Better quality fabrics.  Most folks are sick of polyester and it’s cousins nylon and rayon.  Thicker fabrics.  Especially around knits – some available now are so thin that you can push your finger through them, and they’re so thin they cling to your undergarments or body in just the most irritating way.  Fabrics that don’t pill or snag.

2.  Options with sleeves.  Some folks like baring their arms.  Others wish to feel the comfort/warmth of having sleeves.  Most plus-sized fashion seems to be either sleeveless or have 3/4 sleeves.  How about  full length sleeves, or elbow length, or cap sleeves as options.  And for the sleeveless tops and dresses – make those armholes the proper size.  Not huge gaping holes that expose the bra, ribs and sides of bodies.

3.  Colour.  Black, navy, white, chocolate and beige are all well and good as “anchor” pieces for an outfit, but how about some colour?  ALL colour, not just one or two.  Bright colours, pastels, nudes, neons, the works.

4. Palatable prints.  Not “jolly fat lady” big florals.  Not Nanna prints.  Not “let’s camouflage the wobbly bits” big bands of dark colour.  Prints that are pretty, striking, fun, iconic, feminine, mod, stylish and so on.

5.  Tailoring/shape.  No more mu-mus.  Clothes with waists, busts, hips, style shaped into them.  No more boxy or baggy “hide the body” shapes.  But shape that actually fits a body, not random sticky-out bits added for “interest”.  When stretch knits are used, they need shape too, so they’re not saggy baggy or so tight that they look forced on.

6. Bust lines that fit large breasts.  Straps/bodices that fit a bra that a plus-sized and large breasted woman needs to wear to support her breasts.

7.  Accessories that fit and are attractive.  Belts made to fit a larger waist.  Bangles that go over larger hands, necklaces that are the right length and don’t choke larger necks.  Rings that fit larger fingers.  Tights, stockings, thigh highs and fishnets that fit larger sizes properly (and aren’t assuming that fat women are amazon tall women).

8.  Attractive underwear.  Bras that are practical, comfortable AND pretty.  Knickers that are cute, pretty, sexy, fun, modern.  Fat women don’t all want to wear beige cottontails.

9.  For those retailers that are department stores, how about some more floorspace, and some more prominent floorspace.  We’re sick of a tiny percentage of the overall clothing space down the back near the fire escape or the elevator or the staff entrance being our zone.  How about expanding the amount of stock, the space it’s displayed in (no more stacking it all in sideways so that you have to pull it out to look at it, because fat lady clothes shouldn’t be displayed outwardly like the straight sizes) and the location to somewhere more inclusive.

And the final one for today, the one that I find the most important and that was repeated by several people:

10.  The same things that are offered in straight sized ranges.  Yep, we want all the variety and the fashion of the straight sizes, just made to fit bigger bodies.

So that’s what some of you have left on the Facebook page as what you want from plus-sized retailers.  Can you think of any others?  Either leave them in the comments below, or pop on over to the Facebook page.

And may I ask you to please share http://www.facebook.com/PlusSizesPlus with any other plus-sized ladies you know.  Collectively we will make a change!

Introducing: + Plus-Size Plus +

Published October 14, 2010 by Fat Heffalump

A couple of weeks ago, I posted about Autograph Fashion’s current stock range and how I feel that they’re selling their key customer demographic short with what they currently have on offer, as far as quality, variety and price.  I am pleased to say that a representative from Autograph has been in contact with me, and we are currently working on something further on this topic for me to share with you in the near future.  I am impressed with their response to my post and comments on their Facebook page, and I hope this is the beginning of some improvements to their range.

However, I think we need to take the campaign further and wider when it comes to plus-sized clothing options in Australia.  I was in Target this morning after seeing an advertisment about their sale on underwear and bras, and when I walked in, I was astonished at the sea of beautiful dresses they have on offer at the moment.  Everything from casual maxi dresses for cover-ups by the pool or a relaxed barbecue, through to dresses for work, cute frocks for the Spring Racing season and even a few more formal cocktail frocks.  The cover of their current catalogue here in Queensland reads “Happiness is… dresses.”  In the store in the Brisbane CBD, the dresses are everywhere.  Spotty dresses, floral dresses, long dresses, short dresses, black dresses, coloured dresses, pale dresses, bold dresses.  You name it, and yes, I looked around in delight at all these dresses and felt happiness.

But imagine my dismay, when I went down to the tiny corner of the entire floor that is the plus sized section.  That section would be less than 10% of the floor space on that level, maybe not even 5%.  While I could see that more than half the floor was devoted to straight sizes, much of that dresses at the moment.  Where were all my pretty dresses?  Oh there were a handful, all maxi-dresses, almost all black (maybe with a little white), basically on two racks in the far back corner near the fire doors.  Everything else was glorified t-shirts, a few button through shirts, long gypsy/hippy style skirts, and plain pants/jeans.  Where were my dresses that are happiness, according to their catalogue?

Oh wait.  I’m fat.  Can I not be happy?  Do I not deserve happiness in the form of dresses?  Or any of the other variety offered to the straight sized customers?

I did have a closer look at the plus-sized range.  I have a few fairly recent purchases from Target as well, and I can say the quality isn’t bad, it’s certainly better than offered in other stores at the moment, but it’s not great.  It’s certainly nowhere near as good as their straight sized range.  The fabrics are all pretty much the same (lots and lots of black, and only two or three other colour palettes offered) and are either polyester/elastane blend knits, or polyester weaves.

Now if these styles and fabrics suit your taste and needs… you’re not too badly catered for by Target.  But if you want anything outside of that very narrow range, tough.  Go elsewhere.  Oh wait, pretty much the same thing is being offered elsewhere!

One thing I will give Target is that the prices are comparable to the straight sized section.  A maxi dress costs $39 whichever section you shop from in their current sale range, which is impressive.  That’s a rare thing for plus-sizes compared to straight sizes.

I’m not just having a whinge here on my blog and hoping that Target Australia somehow find out about it and change their ways.  I have contacted them this evening, with some constructive feedback, somewhat similar to what I’ve written here.  It will be interesting to see how they respond.  If they respond.

I got thinking about it today, and I think that we need to go that step further with plus-size clothing retailers in Australia.  I think they need to hear that we are feeling left out when it comes to clothing options, but that we’re happy to take our money elsewhere, especially now that the Australian dollar is so very strong and that international shopping online is readily available.  It’s not perfect, but it is available and is a valid option for more and more people these days.

I want to offer constructive criticism and feedback, and to encourage other plus-size clothing purchasers to stand up and offer constructive criticism and feedback too.  This goes for their advertising, shop presentation and floor space, and customer service as well.  I also want to offer praise, publicity and good word of mouth for those who get it right.

What I don’t want to do is bully, slander or harass retailers.  If it’s not respectful and constructive, it’s not welcome.

I also am not asking retailers to get rid of any of the particular styles that can be found in abundance at the moment, that I personally don’t like.  What I’m asking is that they offer variety.  Or if someone else is doing it, try offering something different.  I would like to be able to choose the styles I wear, not be forced to work with the same styles over and over to give them my own flair.

So to kick us off, I’ve created a Facebook group, called + Plus-Sized Plus +.  I chose this name because what I’m asking plus-size clothing designers, manufacturers and most importantly, retailers to do is offer us plus-sized clothing plus quality, plus variety, and plus affordability.

Now anyone is welcome to join + Plus-Sized Plus +, but at this moment in time I am focusing on Australian plus-sized fashion.  But you are welcome to use + Plus-Sized Plus + as a platform to kick things off in your own country if you like.

Please, if you have any suggestions, or any questions, or any Australian retailers you think we could work on, hit us up in the comments below and let’s get to work!