Aspire to be More, Not Less

I dunno if y’all have seen the garbage fire that has been happening around Modcloth lately, but in case you haven’t, the bottom line is, Modcloth have been sold off to Jet.com, who are owned by Walmart. People are not happy, because Walmart have had some pretty serious question marks over their ethics and back in the day, Modcloth was known for being a progressive company whom a lot of women were happy to give their money to, knowing that it was a company that paid their staff well, actually catered to plus-sized customers beyond the same old drab tat many other retailers offered, and had some positive marketing strategies around women, trans folks and bodies in general. I’m not the only one who has noticed that sliding downwards over the past couple of years or so – the first death knell was their BIZARRE decision to remove the term “plus-size” from their online store and mix in the considerably smaller amount of plus-size stock in with the rest. Which for me, meant that I had to wade through endless garments that I was excluded from to find the small percentage that did come in my size. I’m sure I’m not the only one who found Modcloth much harder to shop with as a plus-size woman after that bizarre decision.

Since the sale of Modcloth to Jet.com, there have been allegations from former and current staff that the CEO, Matt Kaness, has had some concerning attitudes towards plus-size customers. The most telling of which is the disapproval of using plus-size models, either on their own or with straight sized ones, as plus-size models are not “aspirational”.

Can we please, PLEASE kill that belief right now? That plus-size models are not “aspirational”? And that “aspirational” means “thin”? Because I don’t know about you, but insisting that I would never inspire to be like any plus-size woman is complete and utter bullsh!t.

Aspirational does not equal thin. I know, I know, marketing executives and diet companies have been trying to force that on women for decades, but it’s not actually what the vast majority of women really aspire to. So much that it’s convinced both businesses and customers alike that there is nothing else that can be considered aspirational. But I’m here to say that really, most of us aspire to SO MUCH MORE than thinness. We aspire to happiness, success/talent (in many forms – career, education, creativity, family…), friendship, love, style, kindness, compassion, intelligence… I could go on and on. All of those things are achievable regardless of your size and/or weight, but because there is money to be made in peddling weight loss too, marketing executives have been feverishly working to convince us that the only thing we can aspire to as women is thinness.

But we are worth so much more. Women are worth so, so much more than that.

I do find fat women aspirational. Lots of them. So I thought I’d share some of them here, so that they as fat women can be celebrated and that all of you can see you can aspire to all kinds of things without having to reduce the size of your body. There are so many, but here are a few that currently hit my “aspirational” buttons.

Ashley Nell Tipton

I didn’t even watch Project Runway – I’ve followed Ashley Nell around the internet for ages now, read her blog, followed her on Instagram and seen her crop up in plus-size fashion articles being all fabulous all over the place. But I did follow the news about her on Project Runway and was SO PROUD of her for winning it and for all the things that she has achieved since. Not only is Ashley Nell living her dreams, but she’s one of the most stylish women on the planet. She has a style that is so unique to her, and she’s able to translate that into marketable ranges for JC Penney and Simplicity. Not to mention that she does all of this in a fat positive manner, every step of the way.

Beth Ditto

Beth has soared through the world of punk rock and straight into fashion. She has never apologised for her size – quite the opposite, she has flaunted her body proudly and created some really iconic imagery along the way. A talented singer and songwriter, and now fashion designer, she’s outspoken and bold. I read her book a while back and was really struck with how she had taken a tough background and turned it into art and style and followed her dreams.

Melissa McCarthy

This woman makes me laugh. I wish I was a fraction as funny as she is. If you haven’t seen Spy yet, you need to watch it, and I’m sure you’ll almost rupture something laughing like I did. Watch the out-takes too – I nearly threw up she made me laugh so hard. I love that it’s not funny at the expense of her fat body, but that she so perfectly inhabits her body and uses it and that wicked brain of hers to make people laugh.

Magda Szubanski

While we’re on funny women, Magda has been one of my favourite funny women for decades now. Her humour is something special, she brings such depth to her characters so that you feel like you know them, sometimes you feel like you might be one of them. Again, her body is not the punchline, but she is another fat woman who is filled with life and a wicked brain.  Her public campaigning for LGBTQI rights has been inspirational. I recently read her book too, and was deeply moved by her life and perspectives. She writes beautifully.

Naomi Watanabe

OK Naomi Watanabe is hilarious too, but for me, I am blown away by her style. I LOVE the way she dresses, her makeup, everything about her look. Her fashion label Punyus is ridiculously adorable.

Amina Mucciolo aka Tassel Fairy

Amina has actually modelled for Modcloth, and I LOVED seeing her on their site. Another plus-size woman with an amazing sense of style and a mastery of colour that fills me with glee.  I have been following her blog, shop and Instagram for some time too.

Kobi Jae of Horror Kitsch Bitch

I’m proud to call Kobi a friend of mine but I also adore her sense of style. If I could find a wardrobe a fraction as awesome as the one Kobi has, I’d be a happy, happy fatty.  Kobi blogs at Horror Kitsch Bitch and I believe there is a fashion range in the making!

These are just a few of the fabulous fat women that I find incredibly inspirational. It’s not hard to find inspirational fat women, and actual plus-size models (who have fat bodies, not just ones that are a couple of sizes over the usual model measurements) are both beautiful AND they showcase clothes in a way that I aspire to own and wear them. It’s pointless for me to look at clothes that come in my size (26-28AU or a 4X) modelled by small bodies – those clothes aren’t going to look the same on my body as they would on some tiny model. When I look at a model wearing clothes, I don’t aspire to have their body, I aspire to have the clothes that they are wearing them, and wear them in a way that they are styled.

I don’t aspire to be less of myself – I aspire to be more.

It’s not a difficult concept, it’s about bloody time those in the business of providing and selling clothing to fat women bothered to understand it.

Got Fat Arms? Big Hands? Have I Got Something for You!

Heya peeps!  Yeah I’m still here, I’ve got a bunch of posts I’m working on at the moment, now that I’ve finished a big project in my day job and can breathe a bit again.

Today I want to tell you all about an amazing small business right here in Australia that serves we fatties like no other I can find.  When I was in Melbourne last year, I got to meet the gorgeous purveyors of plus-size arm candy (no, sadly they’re not procuring hot chunky dates for us), the babes from Ample Armoury.  I bought a couple of very cute second hand dresses from their stall at the A+ Markets but alas I was on a budget at the time and wasn’t able to buy any of their gorgeous plus-size bangles.  I have however been watching them via their Instagram account and have been plotting and planning for what ones I would buy when I have some dosh again.

                                                                       
The two super cute dresses I bought from them.

Imagine my delight a short while ago when I found out I was the winner of their Instagram competition!  Now while I’ve been away working on a big day job project, I wasn’t able to collect my mail, but I finally got to the post office last week and there was a lovely package waiting from them.  They sent me four bangles – two chunky matte ones, two narrow glossy ones.

The light in Le Bon Choix at Paddington is gorgeous for photographs.

 

Jazzing up my cupcake dress.

I can tell you, not only do these bangles fit my chunky arms beautifully, they’re SO comfortable to wear, light but still have that satisfying clatter when you move them together.  Yes, I firmly believe that the best jewellery and accessories are noisy ones.  I like to jangle, baby.

These bangles are generous on me and go over my hand with ease – though I will point out that I do have rather small hands compared to the rest of my glorious fat body.  You can check out their sizing and buy some pretties for yourself on their Etsy store.  I do believe they do custom orders from time to time, but they’re in hiatus from those at the moment.

As well as these bangles, they also sent me THE MOST ADORABLE fat lady brooch.  I mean seriously, check it out:

SHE LOOKS LIKE ME!!

How cute is that?!  So if you find regular bangles are too small for you, or you want a fabulous fat lady brooch like this one, check out Ample Armoury.  They can be found at the A+ Markets in Melbourne when they are on, or again, check out their Etsy Store and watch their Instagram and Facebook for other sales and events.

Here, have another photo of them on my arm, along with my FABULOUS nails by Cara at Kawaii Klaws.

 

As always, I do not run advertising on Fat Heffalump, but if you would like to support me and enable me to expand on my activism work, you can do so by donating here.

Melbourne Fashion Week Plus – The Political

What a whirlwind 10 days I had in Melbourne for Melbourne Fashion Week Plus (MFW+).  I think I’m still reeling a bit from just how full on it was, I know I’m still processing a lot of the feelings that bubbled up during the entire week.  I’m going to split my rundown of the week into two posts, this first one is going to talk about the politics and my own feelings about the event, and then I’ll follow up with the pretty fashions later, because I’m still putting together the photos and videos I took – I took a LOT!

I’m going to cover a lot in this post, so strap yourself in for a bit of a long read!

I had a lot of really intense feelings about being invited as a special guest to MFW+, mostly for two pivotal reasons.  Firstly because I’m not a fashion blogger in any stretch of the imagination – I love clothes, and expressing myself through the way I dress.  I love colour and texture and shape and I love the way putting an outfit on can make me feel.  But my focus as a fat activist is changing the way that fat people are both perceived and treated.  Don’t get me wrong, I believe clothing and fashion are important in fat politics – after all, access to suitable clothing is important to be part of society and because fashion and clothing can be really empowering, especially to those of us who have been denied access.  But to be invited and supported by MWF+ as an activist to be part of the event, knowing that they wanted my very political, feminist, fat active perspective to be included in the event means a lot to me.

Secondly, because despite being an almost 44 year old badass angry fat bitch who takes no shit from anyone, there is still deep inside me that heartbroken teenage girl who sobbed into her pillow because the popular girls had laughed at her and told her that she had no place even trying to wear nice clothes, because fat girls should never be seen and would never be as cool as thin girls.  There is still that tiny kernel of her in there and the thought of attending an event full of fashionistas, even be they fat ones, brought on a massive bout of imposter syndrome.  Even though I know rationally that it really matters nothing in the scheme of things in my life, those feelings are deeply formative and there’s still that moment of “All the popular girls are going to turn their noses up at me.”

The reality is, they didn’t (well, the vast majority of them didn’t, I did spot a couple of noses in the air though!) and the rational part of my brain is strong enough to remind me that I honestly don’t give a fuck!

So I flew down on the Saturday before the soft launch started and stayed a couple of days with the lovely Sonya Krzywoszyja (aka GannetGuts) and her famous kitty Dodge, who is now my BFF (best furry friend) who got me completely addicted to Melbourne coffee within 24 hours and was with me when a lovely woman in Brunswick stopped me in the street to tell me how much she had loved my appearance on You Can’t Ask That.  You haven’t lived until you see someone literally drop their phone with a “OMG gotta go bye!” and stop you in the street!  (Waves to Sarah, if you happen to read this – you made my day!)  We were on our way to the soft launch of MFW+ when that happened, and it was the first of many times I was recognised in Melbourne.  Both from within the fat community and from random people on the street – or in candy shops – I walked into a shop and the young woman behind the counter went “OMG YOU WERE ON TV!!”  It’s a really weird feeling but it’s so lovely to get some positive responses to my work instead of the usual garbage that hits my inbox!

It was wonderful to be able to actually speak to some of the designers and other people from the brands who were involved with MFW+.  I am sure some of them didn’t expect to have a middle-aged pink-haired mega fatty bending their ear on how the industry is failing so many of it’s customers.  But I wasn’t there to build people’s egos, I was there to agitate for change!  There is some amazing stuff happening with plus-size fashion in Australia, but there are also some really horrible gaps in the market that are ignoring the customers who have the most at stake when it comes to finding clothes that are suitable and desirable for their bodies.

One of the best experiences for me for the whole week was the panel I was lucky enough to be on, Feminism, Fashion and Fat Bodies.  Not only were my fellow panelists Sarah Harry and Meagan Kerr amazing women who approach fat activism from different perspectives but similar politics to me, but the general atmosphere of the event was incredible.  Several women came up to me after the panel and told me that they were amazed to feel welcome and included in a fashion event.  This is what we should always strive for – to right the wrongs of mainstream fashion, starting with inclusivity.

Meagan Kerr, Sarah Harry and myself at the Feminism, Fashion and Fat Bodies panel.

I’m a firm believer that not only can we be better at inclusive and ethical fashion, but we already are.  That’s not to say that there isn’t room for improvement – there’s a lot of room for improvement.  But I do see that fat fashion is willing to question where our clothes come from, who they are accessible to, who made them, who is making money from the customer and why some customers are left out.  We’ve taken more steps towards building a more equitable industry.

There are two areas that we do have a lot of work to be done though.  Size representation and affordability.

Unfortunately way too many “plus-size” brands are excluding the larger sizes still.   There is no valid excuse for this.  I hear a lot of brands say they want to expand into larger sizes, but the truth is that brands should be STARTING with the larger sizes.  This is the most under-represented demographic and a clientele that is clamouring for options.  Want to jump ahead from the competition?  Provide what your competition isn’t providing.  It was dispiriting to see so many brands at MFW+ who simply do not cater to my size, a 26/28AU.  The few who did really stood out and they have a captive audience of women who literally have almost no other options.

I know the MFW+ team worked really hard to find brands that both included larger sizes and would use models over a size 16, and that there are simply very few out there.  The thing I want to say to all of these brands who refuse to cater to larger sizes is that you’re not doing anything revolutionary by creating a plus-size range that only goes to 20 or 22.  There are so many brands doing that, just in Australia alone from all kinds of types of fashion and price points.  Size 16 or 18 or 20 is in no way cutting edge, revolutionary or radical.  It’s the status quo and it’s incredibly disappointing that so many of you do not have the courage to step up and do something really radical, which is create beautiful clothes for larger fat women.

Affordability is the next issue.  Now this isn’t a criticism of the brands who are providing quality clothes at a good range of sizes directly – they’re needed.  We need premium product.  But the issue is, we also need product from ALL price points – and that means high end fashion as well as a range of budget options.  As much as I would love to throw down $300 – $400 on a dress, it’s simply not possible.  That doesn’t mean we shouldn’t have premium product out there – it means we need the diversity that is available in straight sizes.

I guess that is what it all boils down to – diversity.  Diversity of style, diversity of size, diversity of price point, diversity of range (ie everything from activewear to formal wear and all in between!)  Until we see diversity, the plus-size market is failing it’s customer.

The second panel on the Sunday was an industry one, comprised of brands and the head of a model management company.  I’m not going to name names, but frankly it was SO frustrating to have the head of the model company speaking over all of the designers, pushing to “drop the plus” and crowing that she was a “proud size 16” who wants to get rid of the labels, without acknowledging the reality that larger women do not have the options she does.  All of the brand reps there mentioned that they couldn’t get professional models over a size 20 and that they mostly sourced amateur ones to use, and the woman from the model company kept saying that no brand wanted models over a size 20, and then when the brands said they do, she told them that they should use “professional models because they’re so much better”.  That would be the professional models you don’t have because you say they won’t get work, forcing the brands to use amateur ones.   Frankly I was glad when the panel was over so we didn’t have to listen to her voice any more.  I felt deeply for the other panelists and for the panel chair!  I was so glad to be sitting next to the delightful Kobi Jae of Horror Kitsch Bitch so we could groan in frustration together!

I mean, damn, look how cute we are! #SpaceChips

And then of course, there were the runways, with all those fashions.  I had so many feels.  While yes, it is disappointing and frustrating to be excluded from so many brands because they refuse (or consider it too hard) to cater to my size, there is something incredibly powerful about seeing fat bodies walking down a runway.  MFW+ worked like hell to get a diverse range of bodies down that runway, and while I know they got considerable resistance from some brands, to see women with bodies that looked like mine, or shared some of the features of mine was so powerful.  Round tummies, thick thighs, dimples, wide hips, big boobs, round faces… they were all gorgeous!  It felt so good!  All of the models, professional and street style, did an amazing job and kudos to the MFW+ team for their hard work to really make a difference.

So there you have it, a rundown of my thoughts on the political side of Melbourne Fashion Week Plus.  I am still working all on my photos and videos of the runways so I can share with you the actual fashion, but it’s important to talk about the way that plus-size fashion is changing the world and the way fat women can represent themselves.

Ashley Nell Tipton and JC Penney – Still Smashing it Out of the Park

I was in the process of writing about Melbourne Fashion Week Plus, but then I saw these videos and it was just a matter of “Dammit, I’ve got to get this out there!”  So the MFW+ stuff will be following over the weekend sometime.

Have you seen these yet?  The three promo videos about Ashley Nell Tipton working with JC Penney to bring out her new line?  No, well here you go…

THIS.  As well as the actual clothes being as cute as hell and totally my aesthetic, this is the way I want to be marketed to by the big box businesses.  This is what I want to see from major department stores.  This is what I want to see from the big businesses around the world who have got the lion’s share of the brick and mortar plus-size clothing market.  I want to see them using actual fat women in their marketing, positive, aspirational messaging that doesn’t shame fat women as though our only focus is getting or looking thin.  Marketing that shows a competent, talented fat woman doing her job and doing it well.  Clothes that are designed BY a fat woman, FOR fat women.  And a business that is PROUD of their upcoming plus-size range and putting some marketing money behind it.

I’m going to speak to the Australian businesses, but I’m sure that the ones overseas should be doing the same thing.  Where are you Target Australila, Myer, David Jones, Big W…?  I’ll add you Specialty Fashion Group – Autograph and City Chic.  Where are you right now?  Still streaming out a pile of boring, dark coloured sacks that look like something fat women would have worn 20 or 30 years ago?  Still offering half a page in a catalogue to show off your dull, dull, dull t-shirts and leggings?  Still not putting any actual fat women in your marketing material, just the same three boring size 10-12 models with no fashion styling or decent make-up, hair or photography?

It’s time to get your shit together and realise that your customers are fed up with your out-dated, poorly planned buying and marketing strategies towards plus-sizes.  It’s 2016.  You want your customer to spend money with you?  Then learn from those that are doing it well and step up your game.

 

Melbourne Fashion Week Plus – News and a Competition

I am so excited to be able to announce that I will be attending Melbourne Fashion Week Plus (aka MFW+) in just over a week!

Let me tell you about MFW+.  This week long fashion festival is both for fat women, and by fat women.  From the MFW+ website:

The Directors of MFWPlus come from a variety of backgrounds and are united by the prospect of delivering a first class fashion festival like nothing the Australian plus size fashion industry has seen before. Inspired by the wealth of plus size fashion available and their participation in previous plus size events, they are committed to creating an event in line with other Spring Fashion Festivals that not only broadens the content to include International designers but provides plus size women with their own festival and puts Melbourne on the map as one of the hubs of plus size fashion and body positivity in Australia.

I believe that fashion, style and clothing are a vital aspect of fat liberation.  Fat people have been denied access to fashion and suitable clothing for so long that for us to participate in the fashion world is radical and revolutionary.  We have been told for so long that we’re not allowed to be fashionable and stylish until we’ve literally reduced ourselves, so the fact that a group of passionate women are building an event such as this is a real “fuck you” to all of those who have policed our bodies through denying us clothing and style.

The thing I love about fatshion is that WE create our own paths.  You don’t have to follow one particular aesthetic, you don’t even have to be into traditional “fashion” so to speak.  Fatshion is about finding your own style, your own voice through the way you dress and present yourself.  Fatshion is about being innovative, about sharing and encouraging each other, and about pushing and shifting the boundaries of clothing options for fat women.

Fatshion is also about being unapologetic about living in a fat body.  It’s about building self esteem and confidence, and representation in a world that has long tried to hide us away.

Don’t get me wrong, there are aspects of plus-size fashion (as opposed to fatshion, which I think is a subset of plus-size fashion) that is still exclusionary to a lot of fat women.  But it’s our job to critique those aspects, and push for change, not opt out of something that has been long denied us.

If you’re in Melbourne, or can be in Melbourne from 22-28th of August, I highly recommend attending some (or all) of the events.  You can buy tickets here.

I’m really proud to have been asked to attend and participate in MFW+.  I’ll be attending all of the runways, and participating in the panel on Tuesday 23rd August – Feminism, Fashion and Fat Bodies with Meagan Kerr and Sarah Harry.

And I’m also really thrilled that I can offer two tickets to the event as a competition here on Fat Heffalump!  So… if you’d like to win a double pass to the MFW+ Panel, Feminism, Fashion and Fat Bodies, which will be held at the Duke of Wellington Hotel in Melbourne, 7pm Tuesday 23rd of August for you and a friend, comment below and tell me what fatshion means to you.

Competition closes this Sunday night at 7pm Brisbane time. Winners will be drawn randomly from valid entries and notified on Sunday night. Please only enter if you can definitely attend the event (or on behalf of someone who can), as I don’t want to see the tickets wasted by someone not showing up on the night!  These tickets are limited and hot property!

And if you’re at any of the MFW+ events, keep an eye out for me and say hello!  Don’t be shy, I don’t bite, I promise.  I’ll be in Melbourne for the whole week and am looking forward to meeting a whole host of new people.  For those of you who can’t be in Melbourne for the event, I’ll be blogging and sharing updates on my social media – Twitter, Facebook, Tumblr.  You can also follow MFW+ on Facebook, Instagram and the #MFWPlus hashtag on Twitter.

Now I just have to decide what I’m going to wear all week!!

Update!

We have a winner.  I used a random number picker on random.org to chose the winner, and the winner is…

Commenter number 4 – RYOU!  Congratulations, I will send you an email in just a moment.

Thank you all for entering and I do urge the other entrants to grab a ticket or two and go along – it’s going to be a fantastic event and I’d love to meet you all.

As always, I do not run advertising on Fat Heffalump, but if you would like to support me and enable me to expand on my activism work, you can do so by donating here.

Plus 40 Fabulous – July – Holiday Memories

Well how fortuitous is this?  It’s time for the Plus 40 Fabulous post, and the theme is Holiday Memories, and I’m just back from a mega holiday!  I’ve missed a few months of Plus 40 Fabulous, both because I was away and also because I was sick and in the middle of big work projects before I went on holidays.  It’s good to get back into the swing of things now that I’m home.

The theme for this month is “holiday memories”.  I don’t really have any good holiday memories from my childhood, so I decided I’m going to write about the clothes I wore on my recent holiday to New Zealand, and share some of the tips and tricks I learned about packing and travelling as a very fat woman.

When I was packing for New Zealand, I really didn’t know what to take, for a few reasons.  Firstly, it’s cold in New Zealand, a lot colder than I experience here in Brisbane, so I had to think about clothes that were going to keep me warm, which I don’t have many of!  Then I found that packing up warm clothes for almost a month in a cold climate is no easy feat.  Plus-size clothes, particularly winter plus-size clothes, are big and bulky and take up a lot of room.  But after asking around some fellow fat travellers, I was able to put together a travel wardrobe that was both going to keep me warm and comfortable, and be convenient to carry around for weeks on end in a suitcase.  It helped a lot that my friend Kerri and I were travelling around by hire car so we didn’t have to lug stuff on and off buses, trains and planes any more than to and from the country.

When we first got to Wellington, we found it was quite a bit warmer there than we expected – fairly comparable to Brisbane.  Our first morning, all I did was added a warm cardigan to an outfit I would wear at home.  Bright coloured leggings, a block coloured tunic top, my much loved (and comfortable) Mary-Janes and a cuddly cardigan did it for me.

These are the only trolls I like.

I lived in leggings while I was over there.  They roll up small in a suitcase, and can be mixed and matched with various tops and dresses.  They’re also good and warm.

I did have a couple of days where I got to get into some fatshion, which was of course at the New Zealand Fat Studies: Identity, Agency and Embodiment conference.  I wanted to wear something that was both cute and expressed my style, but also that said “Unapologetic Fat Woman Here!”

Day One I went with my Candy Strike bug dress:

I thought I was going to need to get really warm, and had a black fuzzy bolero and black scarf to wear with it, but the venue turned out to be REALLY warm, so I was able to pare down to just a mesh top underneath the dress and some black leggings, and those trusty Mary-Janes again.

I was presenting on the second day, and I had been saving a new dress for AGES for it to be finally cold enough to wear, so I thought that this might be the day to wear it.

Now you see why I describe my style as “obnoxious toddler”.  I love this outfit, Little Orphan Annie dress, white tights, saddle shoes and my red and white striped McDonald’s socks (yes, I did get them from McDonald’s!)  I was also wearing Divine earrings.  Literally, my earrings were Divine.  They’re cutouts of this photo…

My paper was called “Hey, Fat Bitch!” so I figured what better occasion to wear the patron saint of fat bitches hanging from my ears.  Divine should always be present at powerful moments in fat history.

Unfortunately, that evening as we were leaving to go to the launch of Substantia Jones’ exhibition at Te Manawa, I slipped on the path at the front of the house we were staying, and rather spectacularly sprained my ankle.  So I missed the launch, and missed saying goodbye to all of the people from the conference.  Luckily the lovely Gabrielle, our host while we were in Palmerston North, plied me with hot water bottles, and naughty cats (she has the naughtiest cats) that night, so I could get some healing in before we left for Rotorua the next day.

Having a sprained ankle certainly slowed me down, but it didn’t stop me.  We went up to Rotorua and the first thing on our list was a trip to Hobbiton to do the movie set tour (it’s out at Matamata, which is about an hour and a bit out of Rotorua).  Luckily I could get my hiking boots over my swollen ankle, and was able to slowly walk the hilly but stunning landscape that is the Hobbiton movie set.

It was much colder that day, so I had several layers on.  Layers are the key for travelling in colder climes I find.  Leggings, dress, long sleeve t-shirt, light cardigan, hoodie, scarf and beanie!  You can shed bits if you need to, but otherwise it keeps you toasty warm.

If you are going to New Zealand, take your swimsuit.  Especially if you are going to Rotorua.  Recommended by several fab fats who had already been travelling in New Zealand before the conference, and the lovely Cat Pausé who is now a local, we went to the Polynesian Spa in Rotorua, and I credit my relatively speedy ankle recovery to the Priest Pool – a hot thermal pool that is full of minerals.  All of the thermal pools were amazing and felt fantastic on my poor ankle, not to mention all the other aches and pains from the fall, but the Priest Pool, I have no words for how healing that was.  The very second I got into it I felt fantastic and did not want to get out.

But I found there were hot spas all over the country – we also went to one in Franz Josef that was heated glacier water, and I’m so glad I took a swimsuit with me – not something I can easily source while travelling.

A couple of days later, while we were on the road travelling down the west coast of the North Island, we stopped off at a diner in New Plymouth that the owner of the motel we had stayed at recommended, called Deluxe Diner.  Now this diner was awesome.  Fabulous US retro in style, with the most adorable waitresses in 50’s style uniforms, and food to die for, we loved it on sight.  But the morning we were there, we were lucky enough to encounter some Nuns Having Fun – the cast of Sister Act for the New Plymouth Operatic Society.

My choice of outfit for days where we were on the road a lot was soft pants (with pockets!), comfortable top and trusty cardigan.  Chuck a big ass flower on the head and those infernal hiking boots on, and we’re off.

On our way down the west coast of the South Island, we stopped off at a little town called Hokitika, also recommended by fab fats who went before me.  What a gorgeous little town!  I found this sculpture down by the sea, and had to have my photo taken chilling in it.

Still in my trusty cardigan, and the hiking boots that I grew to loathe (my other shoes wouldn’t fit on my bung ankle!) with a long tunic and Lumpy Space Princess leggings.

When we were in Dunedin, I called up a local bus tour company to book a half day tour out to Larnach Castle.  The lovely woman who answered the phone said “I can’t get you on a bus, but for the same price I can send you a limo for a private tour.”  Ummm… HELL YES!!  So Kerri and I had a half day private tour of Dunedin and Larnach Castle, with our fabulous tour guide and driver Ron, in a 7.2m white stretch limousine!!

It was a bit nippy out, so I went for soft pants and a tunic top, and my trusty hoodie.  My grey cardigan and red hoodie sure got a workout on this trip!

On our way up to Christchurch from Dunedin, we were invited by an international YouTube celebrity, Scooterman, to stop in Timaru and have cameo roles in his next video.  Meeting John was an absolute delight, and I enjoyed spending a couple of hours with him.

Again, you can’t go wrong with leggings and a tunic top, and chuck a cardie over the top.  And look, finally I could fit back into my Mary-Janes, the swelling had gone down!

We only had one night in Christchurch, so the next morning I booked us a 3 hour tour of the city and surrounds on a London double decker bus.  Christchurch is an amazing city, so resilient after the devastation of the Feb 2011 earthquake.  I urge you to go there and do some touring, either on your own or with an organised tour.

Back in purple again – tunic top, leggings and my trusty hoodie.  But I added some rainbow socks to my Mary-Janes and an infinity scarf.

Finally, a couple of people asked me before I left if I was going to shop while in New Zealand for clothes.  Unfortunately I didn’t have the budget, and size 26-28AU clothes are scarce in New Zealand, so there was no shopping for me.  But one thing I did pick up was an amazing infinity scarf from Global Culture, a company based in Christchurch that make all of their products locally, which I was SO happy to support.  I wore the HELL out of that thing!

This was on the ferry from Picton to Wellington, where it was super windy and cold.  I just wrapped it around my head, looped it around my neck a couple of times and Bob’s your uncle!  Warm ears, head and neck.  I loved this scarf so much I went to a Global Culture shop in Wellington the next day and bought another one, and one of their neck socks too, which can be worn as a head band or hair wrap or scarf or anything else your imagination comes up with.

So there you have it.  My holiday fatshion memories of my trip to New Zealand.

If you’re interested in reading any other of the Plus 40 Fabulous posts, you can follow the Facebook group here or on Twitter here.

As always, I do not run advertising on Fat Heffalump, but if you would like to support me and enable me to expand on my activism work, you can do so by donating here.

Dear Ashley Graham

Dear Ashley Graham,

Please stop.  Just… stop.  Look, I know you’re the hot name of the moment in plus-size models and you’re getting a lot of media and marketing attention.  Congratulations, enjoy it.  But you seriously need to knock it off with the whole thing about not wanting the term “plus-size” to be used.  What am I talking about?  Well, there’s this…

I get that you don’t want to be called a “plus-size” model because let’s face it, you’re not a plus-size woman.  Unlike myself and so many other women who shop at the stores you collect cheques from for modelling their clothes, your body is not fat.  To anyone walking past you on the street, you’re just a woman, and a very beautiful one at that.  But when I walk down the street, I’m a fat woman.  Nobody is going to dispute that fact.  That’s where the vast chasm lies between the models who are chosen and paid to showcase clothes for fat women, and the actual women who are buying them.

A plus-size model.

 

An actual plus-size customer. (Photo by Paul Harris)

The thing is, women like me need the label “plus-size”.  We know that the label doesn’t refer to us or our actual bodies, but refers to the section in the store that we need to find – almost always a dingy corner in the back with no signage, poor housekeeping and terrible lighting – if we are lucky.  You wouldn’t know what it’s like to need that section because your body is catered to in most standard “straight” sized clothing ranges.  When you want to buy a swimsuit, you need to know where in the store to go to buy one right?  So you go to the swimsuit section.  Well, we need and want to buy clothes that fit our body, so we need to be able to find the section that has those clothes, and for the last century, almost anyway, there has been a conveniently named section called “plus-size” that we can seek out.  This saves us from wading through the other 90% of clothing that doesn’t include us.

When you, who have far more access to the media and marketing than we do, by the blessing of your pretty face, hourglass figure and relatively small size (compared to actual plus-size clothing customers) start trumpeting that the clothing industry needs to get rid of the term plus-size, two things happen.

Firstly, you stigmatise fatness further than it already is.  You might not be actually saying that, but that’s what many not-fat people, including the businesses who are supposed to be serving us, actually hear.  The corollary of that is that not-fat people and businesses stop listening to us.  They don’t listen to us much anyway, but your efforts are causing them to shut us out even further.

Secondly, businesses start thinking that they can “drop the plus” which means they start literally dropping plus-size product.  They downsize their collections.  They trim the size range, removing the larger sizes, which are already as rare as hens teeth.  So you are actively making it harder for many of us to find the clothing that we want and need.

While we’re at it, let’s touch on the “curvy sexylicious” thing.  I personally find it cheesy and childish, but you get to decide how you identify and you’re perfectly entitled to decide on that label for yourself.  But the reality is, the vast majority of women who actually buy plus-size clothing will never get to or want to be referred to as “curvy sexylicious”.  To start with, many of us a “boxy fat fabulous” or “roly-poly arse-kicking” or “shaped-like-the-magic-pudding awesome”.  We’re fat.  We don’t have neat little hourglass figures with a tiny tummy bump or a pair of thick thighs.  We have big, fat bodies.  Bodies that are still awesome, but they’re not being given the opportunity to model for Lane Bryant anytime soon.  Also, I can’t go to work in a lacy bra and tight skirt and call myself “curvy sexylicious” like you do when you go to work.  I need to wear something suitable for my job and call it “creative professional woman”.  Sexing up is all well and good, but we need more than lacy bras and sparkly evening wear (don’t get me wrong, I love a bit of lace and sparkle).  We need suits for the office, dresses for daytime, skirts and blouses to go to church in, smart casual gear to go to the school event in, all those sorts of thing.  When I go through my work day, I don’t make kissy faces and toss my hair – I have to answer phones and go to meetings and do a whole lot of innovative thinking, plus a lot of networking with people of all types – from management to politicians, from librarians to electricians.  That’s not exactly “curvy sexylicious” appropriate, you know?

Besides, not everything in plus-size has to be “sexy”.  In fact, not everything about womanhood has to be “sexy”.  Sexy is fun sure, and has it’s place, but women are worth far more than their worth to the male gaze.  We are more than valuable for our fuckability.  When I see models promoting plus-size clothing brands, they’re almost always naked, in lingerie or in some state of “sexyfication”.  I know why this is done – mostly for the shock value of seeing a body that has some small rolls or curves in a world where most models are ultra-thin.  We often don’t get to see the products actually showcased in the same way that straight-sized clothes are.  Which makes it so hard to shop for the clothes we want and need.  Particularly when our clothes are relegated to online shopping or badly maintained racks in the back of the store.  We need to see what an outfit will look like when we wear the whole outfit – very hard when we’re forced to shop online.  The lacy bra and tight skirt is cute on you in a promo shot, sure… but how do I know what it looks like with a jacket or blouse in the same range?   How do I know what it will look like on a body shaped like mine, rather than tall, hourglass and slim like you are?

What it really boils down to is that we need more clothing options than there currently are in our sizes, and we need to be able to see them in a way that reflects how we live, feel and look.  We need to see ourselves.  Your constant calls to lose the term “plus-size” don’t help that.  Perhaps if you don’t want to be called a “plus-size model”, it’s time for you to step back, stop collecting the cheques for jobs that are supposed to serve fat women and let some larger, more realistic to the customer, models take the jobs.

Yours sincerely
Kath
aka Fat Heffalump

Let’s Talk Classism in Plus-Size Clothing

Wow.  In the past 24 hours I have seen some of the most disgusting displays of classism in discussions about plus-size clothing that I think I’ve EVER seen in the fatosphere.  Wait until you see the doozy I just screen capped.

As most of you probably already know, Beth Ditto dropped her new plus-size clothing line this week.  It’s gorgeous.  I would love to own almost every item in the range.  But a lot of fat women have quite rightfully raised that they are priced out of the range because it aims at the high end market.  This isn’t a criticism of Beth herself, or her new range, but an important message about how one high end fashion range is not a victory for fat women in general, because MOST of us are not able to access the range (let’s acknowledge the cut off of larger sizing too, but that’s a conversation for another post).

My main comment was that for many fat women, the cost of just one of those garments is equivalent to a week’s rent, or filling their car with fuel for the month, or paying their utilities bill.  When it comes down to choosing which gets paid for, the necessities of life have to come first.  Even after necessities, if looking at value for money, for the same cost as one Beth Ditto jumpsuit, I could buy air fares to New Zealand and back.

But the pushback against anyone raising this issue of affordability and access has been swift and it has been pretty disgusting.  Mostly because affluent fat women are assuming that the statement “All fat women deserve access to clothing that they need and want.” as “Take away the rich lady’s Beth Ditto clothes!!”  Which is NOT what is being said at all.

It’s all well and good to tell fat women to shop ethically, to invest in high end fashion and to buy local, but in a world where fat women are openly discriminated against in the workplace and in education, this is a moot point.  Don’t believe me?  Look at this little screen shot @kiddotrue shared on Twitter…

Now, it would be great if we all had access to the kind of funds required to dress in Beth Ditto’s gorgeous range.  But the reality is, most of us don’t and yet we still need clothing.  And when I say need clothing, I mean we need a range of clothing to suit our lives – which includes clothing that is to our taste as well as meets our practical need.  The ability to express oneself via clothing is as vital to our humanity as it is to cover our bodies.

Unfortunately, so many people have NO IDEA what “budget” actually means.  They say “ditch fast fashion and invest in yo dress” with no regard to whether or not many fat women actually CAN fork out $120 – $400 for one garment.  Others cite the availability of mass produced clothing brands – like Lane Bryant – as evidence that there is “affordable” clothing available to fat women, completely dismissing that at full price, many of those brands are also outside of a lot of fat women’s price range too.  A cursory glance at Lane Bryant’s website shows full price for many garments up over the $100 range.  Admittedly, you’re more likely to get a discount code or pick up sale stock from a mass produced range than a designer one, but even then, when compared with what is available in straight size ranges, plus-size fashion is extremely expensive.

This also assumes that everyone has access to brands from the US and UK – not all fat women are white Western women, let’s not forget that.

Of course, there are also those who cite the deeply problematic nature of mass produced clothing lines, from both how and where it is produced and where the designs come from.  I agree, there needs to be a radical shakeup of the fashion industry in general to ensure that all clothing is ethically produced to a minimum level.  But that is not going to help your average fat woman with a limited budget to clothe herself for her job, her education, and her other day-to-day life.  If there are no ethically produced clothes available at an accessible price point, then fat women have no alternative than to buy the mass produced budget product.  And the problem lies in that there are little to no budget options for fat women.

The problem I see is that there is a deeply entrenched classism that assumes that women who want and need fashionable clothing all have access to the kind of disposable income that is required to afford the clothing that is currently on the market – from mass-produced through to designer ranges like Beth Ditto’s.  And on top of that, there is an assumption that poor fat women are not interested in being “fashion forward” or don’t have or want careers that require a certain look or standard of dressing.  As evidenced by this gobsmacking comment left on a Facebook thread on the topic earlier this morning, I’m feeling generous and won’t name the commenter…

The assumption that poor fat women have no ambition and don’t want or need to look a certain way is frankly, disgusting.  Firstly, many of us who don’t have the money to drop on the currently available clothing are ALREADY in professional careers where we have to find suitable clothing to present ourselves for our work.  I am so myself.  Secondly, both poverty and fat stigma regularly hold women back from achieving those career goals, and partly so because we cannot access the clothing we need to dress like our peers.  When you cannot access the same type of clothing as your peers, it is often a hindrance to progression in your career.  We all know that fat women are often considered “sloppy” and “lazy” – how much of this is because of the dearth of reasonable quality, stylish clothing which prevents us from achieving the same look as our thin colleagues?

I see my straight-sized colleagues turn up to work beautifully turned out in clothes from Target and other budget options, but for me to wear clothes of equivalent quality and style, I have to spend twice as much money.  Just Target alone has a vast chasm between the quality and style of what they offer straight sized customers and plus-sized ones.  They have garments of every type and style in straight sizes, but one look at the plus-sizes shows an ocean of poorly made t-shirts, loose pants and weekend/casual wear – none of which is suitable for my workplace.

Not to mention that fat women have other financial responsibilities as well as clothing themselves – be they funding family needs, education costs, or high living costs in general.  It is well known that the cost of living has skyrocketed in the past decade, particularly for those at the lower income levels.  We are paying double the rent/mortgage as we were in the late 1990’s on almost exactly the same salary.  Fewer and fewer of us have room in our budget to spend on anything outside of absolute necessities.

I also had one woman patronisingly citing “industry terms” about availability of budget clothing as though that somehow dissolved the issue of accessibility to affordable clothing for low income fat women.

Look, I know that the clothing industry is complicated and problematic.  I know that it’s not easy to produce quality garments in plus-sizes at a budget range in the current industry climate and that the whole clothing industry needs to be radically changed.  But that’s not solving the problem that is here and now – accessibility to suitable clothing for ALL fat women.

So, while many of you are squeeing over Beth Ditto’s beautiful range as being a victory for fat women, remember that through no fault of their own, not all fat women are as fortunate as those of you who can afford those clothes and that they have a legitimate reason to feel excluded from the happy buzz that many of you are enjoying, and are rightfully feeling hurt at being excluded yet again.

Plus 40 Fabulous – The Biggest Influence From My Youth

Happy New Year!  Can you even believe it’s 2016?  It feels like yesterday that it was 1986.  It seems that the older I get, the faster time goes.  I remember spending what felt like forever daydreaming about what it would be like to be a grown up, and now I am one, I barely ever get time to stop and think.

This post isn’t going to have any photos of me, because even though it’s about my fashion taste, it’s about my influences and I want to devote the post to someone who has been the most important style influence in my life.

The latest Plus 40 Fabulous theme is to talk about how our childhood and teen years influenced our fashion style.  For me, this is very timely, with the passing of David Bowie on Monday (Australian time), which frankly has left me bereft.  All week since I heard the news, I’ve just felt the deepest sense of loss.

Even though Bowie had been around my whole life, I didn’t really “discover” him until I was 12.   I had of course heard of him before, how could you not in those years, but I was probably too young yet to connect.  I remember very clearly seeing the video for Let’s Dance for the first time (it was shot in Australia) and just being blown away.  I then began scouring all the pop magazines for more info on him and remember this was pre-internet, so if you didn’t have money to buy albums, you had to wait until songs came on the radio!  He had a new album out by this time and I remember hearing Blue Jean and seeing the music video on TV.  I found his back catalogue and was absolutely in love with the whole idea of him.

For Christmas I begged for cassettes of his music and I desperately wanted a poster for my bedroom wall.  I was given Heroes and Let’s Dance, and a cousin gave me a massive poster of him in a grey suit from his Serious Moonlight tour.  I had that poster on my bedroom wall for nearly a decade until it fell to bits.  I’ve always wanted to replace it with a framed one.

You see, I was a weird kid.  Described often as “off with the fairies”, I was always daydreaming and making up stories in my head, imagining far away places, magical creatures, interesting people and great deeds of bravery and kindness.  I was chubby and loved anything that was colourful and had a fantasy feel to it.  I had already discovered the New Romantic movement a couple of years earlier and loved Duran Duran, Spandau Ballet, Adam Ant, and so many others, all of which was considered “weird” in the conservative small town I grew up in.  I didn’t have a good family life so music was my escape – all those beautiful people in their amazing exotic looking clothes, dancing and expressing all the things I felt.  I wanted to dress like them, in pirate boots and frilly shirts and with bright makeup and floppy hair, but I just wasn’t allowed to.  My parents and brother regularly ridiculed me for all the things I liked, and when I went to school I was called a freak and a weirdo too.  I never felt I fit in anywhere.

And then I found Bowie.  In finding his back catalogue, I found a chameleon of a man who was willing to try anything in the name of his art.  He changed his look and music style and influences as often as he put out an album.  His lyrics spoke to all the freaks and weirdos and told them they had a place in the world.  Remember, he wasn’t conventionally attractive for the time either.  He was unfashionably (for the time) super thin, often coloured his hair in obnoxious gingers and brassy blondes, had strange mis-matched eyes and crooked teeth.  He was deliciously weird, and I felt like had found a kindred spirit in the world.  Someone who was weird like me.

And then there was Labyrinth.  I can remember being at a relatives house and begging to be allowed to turn the television on so that I could watch a special documentary programme, Inside The Labyrinth (you can watch it here) because I knew that Bowie was going to be in the movie.  I was allowed to watch it, probably to shut me up, and I was transfixed.  I loved Jim Hensen’s work, had been a big fan of The Dark Crystal and The Muppet Show, and to know that Bowie was going to be working with Muppets, it was everything I ever dreamed of.   It was when I first discovered Ron Mueck’s art (still my favourite artist) and was the first instance of CGI I can remember seeing – the owl from the opening credits was revolutionary technology for it’s time.  I remember going to see the movie and loving every second of it.  I could identify with Sarah’s dreaminess, I loved all of the heroic characters, and of course then there was Jareth, the Goblin King, in those tight, tight, tight pants.

It is still to this day one of my favourite films of all time.  I’m listening to that song above and sobbing my eyes out as I write this.  I miss him so much already, and I never met him.  There’s only one other who affected me this way, and it is Freddie Mercury.  I hope they’re together, wherever they are.

As to how it has influenced my style today, who isn’t influenced by David Bowie at some point in his career in modern culture?  Everything after him has been touched by him.  But there are certain style elements that I love now that are still ever so influenced Bowie and his career.  Bold patterned tights and leggings.  Chunky and bold coloured/patterned shoes.  Blue eyeshadow.  Metallics and glitter.  Big hair with flowers and ribbons a la Sarah in the ballroom scene in Labyrinth. Pastel jackets. Bold prints.  Space themed prints.  Colour.  Colour.  Colour.  But most of all, the quirky, the new, the different, the brave, and most of all the strange.

In the words of my favourite Bowie song:

And these children that you spit on
As they try to change their worlds
Are immune to your consultations
They’re quite aware of what they’re going through

Ch-ch-ch-ch-changes
(Turn and face the strange)
Ch-ch-changes
Don’t tell them to grow up and out of it
Ch-ch-ch-ch-changes
(Turn and face the strange)
Ch-ch-changes
Where’s your shame
You’ve left us up to our necks in it
Time may change me
But you can’t trace time

Around We Go Again – The Plus-Size Retailer Merry-Go-Round

It seems every week we see the same conversation hashed out in social media/articles over plus-size retailers.  It goes like this.

·         Plus-size clothing brand puts out new set of photos of “curvy” women (all too often in their underwear rather than the clothes they are selling) with “Everyone is beautiful” strain of slogan.  (Note: “curvy” models are usually straight sized with breasts and hips, ALWAYS hourglass shaped, usually white and femme.  “Curvy” models are not fat models.)

·         Media sites interview the models.  Models say that they don’t want to be labelled “plus-size”, they want to be just models.  They say “plus-size” is derogatory.  Curvy models collect paycheck for a job they clearly don’t want to be doing.

·         Actual fat women who are forced to shop at these brands because there are little to no other alternatives (particularly in budget price ranges), say to the brand “We need the label plus-size, it saves us from having to wade through 90% of stock that does not include us, and we aren’t ashamed of being plus-sized.  Please use models who look like us.”

·         Plus-size clothing brand completely ignores what their actual customers want.  Actual customers have no option to purchase elsewhere.

·         Trolls turn up and say “Curvy is fine, but ew, not obese!”

·         Rinse and repeat to infinity.

I want off this merry-go-round!

The problem really lies with the plus-size clothing brands – a) co-opting fat activism language to try to sell us products and b) refusing to employ models who look like their customers to promote their products.

The big box brands have realised that more and more women are hearing the messages that fat activists have been working tirelessly to get out to them, so they have started to use anything they can sloganise to cash in on that success.  They take all the touchy-feely bits, the easy positive stuff and repackage it as their own and then because they have a wider audience than fat activists do, sit back and enjoy the kudos that they are somehow “revolutionary”.  Yet those of us who have lived in fat bodies and worked to liberate fat women from the hatred, stigma and shame that is heaped on us know, this is in no way new or revolutionary.  It’s a vastly diluted version of the appreciation of fat bodies that really only celebrates bodies that are slightly outside of the margins of mainstream.  They take the work that is about improving the quality of life for fat people, and water it down to an advertising slogan to sell products.

The second part of the problem is that these same brands continually hire models who would not ever buy or wear those brand clothes in their day to day lives, often pinning the too large clothes or padding the models in photo shoots.  Not only does this create an unrealistic expectation of how the clothes fit on their customers bodies, but it also means that the customers of those businesses never see themselves represented in marketing that is FOR THEM.  And, with the way that the media works now, instead of asking the customers how they feel about products and the messages that these businesses send out, the media immediately turn to the models, many of whom do not want to identify as a customer of those businesses (ie, a fat customer).  One thing that is raised repeatedly by so many amazing fat activists, bloggers, tweeters etc is that these models are more than happy to collect the paycheque from these businesses, but they don’t want to be seen as a customer of the same business.  That’s pretty hypocritical attitude to take.

Unfortunately, unlike straight sized clothing customers, most plus-size customers, particularly those of us in the larger size bracket, can’t make the choice to simply no longer shop at these businesses.  Either because there is no alternative in their size bracket, or in their location, or simply because these big box companies are the only ones who are able to offer clothing in a lower price range.  I myself would LOVE to only shop with small, indie brands but the reality is that very few of them offer products in my size, and if they do, I do not have the budget to be able to spend a large amount of money on one or two items.   I have to maintain my entire wardrobe for my entire life (work, leisure, events, underwear and swimwear – everything!) with a budget that would only buy me one party dress or maybe two skirts from many indie designers.  This is not a fault with the indie designers – their products have more overheads and are usually far better quality than a mass produced product – it’s just that many of us just don’t have that kind of budget, particularly in these harsh economic times.

IMPORTANT: That is not and will never be, the fault of the plus-sized customer.  I have no time for any business of any size/type which blames the customer for their business failures.  But it’s only plus-sizes really where you see the customers blamed for a failure of a business.  We are expected to hold up businesses whether they provide us a product or a price range that suits us.  You never hear of a business that sells only straight-sized clothes saying “Well, people won’t pay for quality.”  Because people WILL pay for quality IF they can afford it and if that quality is a product that they want and need.

Straight sizes have the luxury of choice – they can and do pick and choose which businesses they buy from – there are plenty of budget options for straight sized clothes out there.  If they don’t like how a business is marketing to them, they have the option to shop elsewhere.

To be honest, I wonder if the big box plus-size businesses intentionally foster that environment.  They perpetuate the myth that the customer is somehow at fault for there not being range, price and quality, blame us because “Those lines just don’t sell.” knowing full well that we don’t have the luxury of choosing to go elsewhere.  It’s a very effective method – keep the options to a minimum and perpetuate the myth that variety doesn’t work so that other businesses don’t bother to try, and know that they have a captive market that can’t go anywhere else.

So what has to be fixed?

The first thing that needs to happen is that plus-size businesses need to be proud of their product – or start stocking product that they can be proud of.  How often do you see website front pages and storefronts for plus-sized clothes that don’t even  have the clothes front and centre of their marketing!  I mean why are they promoting plus-size clothing with naked or underwear-clad women?  Or why do they use other props in their windows instead of proudly displaying their product front and centre.  I think a lot of them know their product is mediocre at best so they try to distract their customers with gimmicks and cheesy props.  Show us the clothes!  And if people aren’t attracted to the products when they see them, get better products!

The next thing is they need to start marketing their products properly.   They need to stop trying to co-opt body politics and start actually promoting their products in a positive and aspirational way.  And when I say aspirational, I don’t mean thin, white and hourglass shaped.  Aspirational means so much more than that.  By marketing their products as fun, luxury, quality, fashionable, stylish, and positioning themes around friendship, success, professionalism, entertainment/enjoyment etc.  I want to see aspirational marketing campaigns for plus-sizes that have messages that we see all the time in other marketing – simple things like “Spoil yourself – you’ve earned it!”  or “Look great – feel great!”  Give me some happy fat women modelling the clothes front and centre any day over another “All bodies are beautiful” with only white, small, hourglass shaped models in their undies.

And most of all, we need to see the actual women the clothes are made for modelling them.  That means no more “plus-size models” which are anything between a size 8 and 14 and some actual models size 16+.  Preferably a range of sizes between 16 and 32.  I need to be able to see what the clothes look like on a body like mine.

What can we do to drive that fix?

This is the toughest one since we ARE so limited in our options.  We need to keep telling these companies we want to see their clothes and we want to see them on bodies like our own.  Where financially possible, we need to support indie businesses who DO market well and provide things we want and need.  We need to stop expecting models to be the spokespeople for body politics and we need to tell the media that they’re not appropriate spokespeople for body politics.  We need to tell the big box companies that we have money that we want to spend, if only they would provide us the clothes that we want and need.  We need to tell them when their product is poor quality, over-priced, or simply just un-fashionable.

But our biggest power lies in word of mouth.  That’s what sells a product, and particularly so in the fat community.  If a company is doing great stuff, tell people about it.  Tell your fat friends.  Post it on your social media.  Blog about it.  Post on the company’s social media telling them that you love what they are doing, please do more of it.  They ARE listening, the fact that they’re co-opting our work is telling us that, so get out there and speak up!